When I joined Rightmove, the no-show rate for booked meetings was a problem everyone acknowledged but nobody fixed. So I fixed it.

The Problem

Sales reps were booking meetings, sending a confirmation email, and hoping for the best. Hope is not a strategy.

What I Built

I pioneered AI integration directly into my mailbox workflow. Here’s what that actually looked like:

  • Automated booking confirmations with smart follow-up sequences
  • AI-generated nudges sent at optimal times before meetings
  • Dynamic rescheduling prompts that made it easy for prospects to move a meeting instead of ghosting it

The Result

Meeting no-shows dropped by 20%. That’s not a vanity metric — that’s real pipeline that would have evaporated turning into real conversations.

The approach was later adopted across the national team as part of the virtual enablement tools I designed.

The Takeaway

AI in sales isn’t about replacing the human element. It’s about removing the friction that stops the human element from happening in the first place.

Interested in how AI can improve your sales process? Let’s chat.